Opening keynote: The agent era
Google leaders unveil the next wave of Gemini — built for marketers who need speed, scale, and trustworthy automation.
Reserve your seatGoogle I/O 2026 · AI Agents for Marketing
Put AI agents to work in your marketing stack
The year's biggest event for marketers who want to automate analysis, orchestrate campaigns, and lead teams with agentic AI — live June 18–19, 2026.
AI agent tracks for marketers
Hands-on sessions on applying Gemini and agentic workflows to real marketing operations
Agentic data analysis
Analytics
AI agents that surface insights, anomalies, and recommendations from your marketing data — automatically.
Campaign automation
Operations
Multi-step agents for briefs, creative variants, audience tests, and performance optimization at scale.
AI-powered leadership
Leadership
Run marketing orgs with agent-assisted planning, forecasting, and executive-ready reporting.
Agent orchestration
Platform
Connect CRM, ads, analytics, and content tools into coordinated marketing agent workflows.
Google I/O keynotes
AI Agents for Marketing keynote
From dashboards to decisions — how agentic AI is reshaping campaign ops, analytics, and marketing leadership in 2026.
Reserve your seatAI Agents for Marketing · June 18–19, 2026
The hottest marketing event of 2026
Ready to move from AI experiments to agentic marketing operations?
Google I/O 2026 introduces a dedicated track for marketers building with AI agents — autonomous systems that analyze data, execute workflows, and support leadership decisions in real time.
Whether you run performance marketing, brand, product marketing, or a full-stack team, this is where you'll learn to deploy agents that turn raw signals into action — without adding headcount or drowning in dashboards.
What you'll learn
- Automated data analysis: Agents that monitor KPIs, flag anomalies, and deliver narrative insights your team can act on immediately.
- Agentic campaign ops: End-to-end workflows for briefs, creative iteration, audience testing, and budget reallocation — orchestrated by AI.
- Leadership with AI: How CMOs and directors use agents for forecasting, scenario planning, and board-ready reporting.
- Responsible automation: Governance, brand safety, and human-in-the-loop patterns for marketing at enterprise scale.
"Agents don't replace marketers — they multiply them." Sessions are practical, demo-led, and built for teams ready to operationalize AI in 2026.
Speakers
Sarah Chen
VP Marketing AI, Google Cloud
James Park
Director, Gemini for Marketing
Maya Nguyen
CMO, Google Marketing Platform
David Kim
Head of Agentic Analytics, Google
Elena Vasquez
VP Growth & AI Operations
Raj Patel
Director, AI Trust & Safety
Sofia Reyes
Global Head of Marketing Agents
Agenda
All times Pacific Time · Live demos + on-demand replays for registered attendees.
Day 1
Building your first marketing data agent
Connect analytics, ads, and CRM sources — then let agents monitor, summarize, and recommend next actions automatically.
- David Kim – Head of Agentic Analytics, Google
- James Park – Director, Gemini for Marketing
Day 1
Agentic campaign workflows that ship
From brief to live campaign — multi-agent pipelines for creative, targeting, and budget optimization.
- Sofia Reyes – Global Head of Marketing Agents
- Elena Vasquez – VP Growth & AI Operations
Day 2
Leading marketing teams in the agent era
How executives use AI agents for planning, forecasting, and cross-functional alignment — with humans in the loop.
- Maya Nguyen – CMO, Google Marketing Platform
- Sarah Chen – VP Marketing AI, Google Cloud
Day 2
CMO roundtable: AI agents in production
Closed forum — real deployments, ROI metrics, and what senior marketers are automating first in 2026.
- Raj Patel – Director, AI Trust & Safety
- Maya Nguyen – CMO, Google Marketing Platform